About a centimetre, every month Your hair grew this month. So where did it go?

Already know what you want?

Start here

Don't know what you want? Click here

Made in Britain, by hand · every hair type

Slow progress Dry, however much you do No volume, or it shrinks up A tight or flaking scalp Ends that snap Edges under tension Never gets past a certain length

It grows about a centimetre a month and it has never once stopped. So if yours is not getting longer, it is leaving as fast as it arrives, and there are only two places that happens. On the strand, and on the skin. Treating the wrong one is why the last three bottles felt like nothing.

Works onType 1Type 2Type 3Type 4

A customer's own photographs of a bare patch at the hairline, 4 weeks apart Callista · 4 weeks · her photos, her dates

Thee Growth Serum. Eighteen oils, made by hand in London, and it goes on your scalp rather than your hair, which is where the dryness, the flaking and the tension at your edges actually are.

See what is best for your hair from £31 Not sure? Tell us what your hair does

Ninety days to decide. If nothing changes, you get your money back and you keep the bottle.

  • Opened is fine
  • Half used is fine
  • Nothing to post back
  • One email

Scroll

Their photographs, their dates, their words

People who came here to grow their hair, and saw results in less than two years

Nothing here is retouched and nothing is staged. Every gap is the customer's own dating, taken from what they sent us, because a date we wrote underneath somebody else's photograph would not be worth anything. Drag the photos across, or open the full page.

Open the full results page →

Start here

Which one is yours?

Hair grows about a centimetre a month and it has never stopped. If nothing is getting longer, it is leaving as fast as it arrives. Pick what your hair actually does and we will show you what is happening, what we would do about it, and which part of the routine answers it. Free advice included.

The cheapest things we sell, and they change more than the oil does

Accessories you did not know you needed, and why

Nobody arrives wanting a bonnet. People arrive wanting their edges back, a morning that is not a fight, and oil that actually reaches their scalp. These are the three things that decide whether the rest of your routine works, and all three cost less than a takeaway.

Buy the sprayer once. Refill it from then on. The sprayer is the expensive part and it never wears out. A refill is the same liquid in a plain bottle: 250ml for £22, or 120ml for £12. You pour it into the bottle you already have. from £12
Silk Bonnets Silk Bonnet£8 You do everything right, and then you sleep on it. Why that happens Cotton is made to soak things up, and it is rough. Over eight hours it pulls moisture out of your hair and drags across the cuticle every time you turn over. That is why mornings are frizzier than nights, and why your edges, which sit where your head presses down, go first. What it does about it
  • Silk is far less absorbent, so your hair keeps the moisture and the product you put on it
  • Smooth, so the cuticle is not dragged across a weave all night
  • Your hairline stops taking eight hours of friction it never needed to take
  • Braids, locs, curls, a blowout or a wig: whatever you did, it is still there in the morning
£8, and it is the only thing in your routine that works while you are asleep. See it →
Scalp massager Scalp Massager£8 Half the oil ends up on your fingers, and scratching only makes it worse. Why that happens Oil sitting on top of your hair does nothing for your scalp. Fingertips soak up product, and fingernails on a scalp that already itches is exactly how people end up scratching it raw. What it does about it
  • Soft prongs part thick hair and put the oil on skin in a 5 to 8 minute massage
  • No nails involved, so an irritated scalp stops getting more irritated
  • Breaks up buildup, so what you apply can actually get in
  • You use noticeably less, so the bottle goes a lot further
It is the difference between oiling your hair and oiling your scalp. See it →
Thee Oil Applicator Oil Applicator£8 You cannot part thick hair well enough to reach the skin. Why that happens Tipping a bottle over your head puts most of the oil halfway down the lengths, where it does nothing except weigh hair flat and make it look greasy by day two. What it does about it
  • A narrow nozzle goes between the parts and delivers oil to the scalp
  • Full coverage without the mess running down your neck
  • Nothing wasted on lengths that did not need it
  • Hair stays lighter, because the oil is not sitting on it
Precision, so the product does the job you actually bought it for. See it →
Thee Beard Oil bottle For men, for the face Thee Beard Oil £29 The itch is not the beard. It is the skin underneath drying out while the new growth is still coarse. This goes on the skin, and it softens the stage where it catches on your collar. You walk into a room as the version of yourself you meant to be, and speak to whoever you want. See Thee Beard Oil →

What you get back

Everything you wanted, and never got from the last three things you bought

Wearing it out from hiding it under hats, wigs and protective styles you never chose
Hair you can actually do something with from stuck at the same length for years and not knowing why
A scalp that stops reminding you it is there from tight, dry, flaking, and itching by the third day
Edges that stop taking the worst of it from a hairline that retreats every single time you get it done
Wash day that stops being a whole afternoon from an hour of detangling and a sink full of hair afterwards
Knowing where you stand from guessing for years whether any of it was doing anything

What is in it, and which bit is for you

Three things doing the heavy lifting in each bottle

There are eighteen oils in the serum and every one is on the label. These are the three that matter most, and what each one is actually for.

In the serum from £31 →

If your ends keep snapping

Coconut

the best evidenced oil in the bottle

Rele and Mohile 2003 tested three oils and coconut was the only one that significantly reduced protein loss in a wash. Protein loss is what leaves a strand brittle enough to break, and this is the one ingredient here with a real paper behind it.

If your scalp is tight, dry or flaking

Jojoba

closest to what your skin already makes

Chemically it is near enough identical to your scalp's own sebum, which is why it soaks in instead of sitting on top going greasy. That is the whole reason this works on skin where a butter would not.

If you have tried oils that just sat there

Peppermint

the tingle, and it is doing something

Everything else in this category is built for hair, so it never touches skin and you never feel a thing. This goes on the scalp, and peppermint and rosemary are what you feel: cool, clean, awake, inside a minute of massaging it in. That sensation is the ingredient, not a claim about it.

In the leave in from £42 →

If detangling takes an hour

BTMS

the conditioning agent doing the work

It coats the strand so the comb slides past a knot instead of catching it and pulling it apart. This is the single ingredient that makes wash day quick rather than a fight.

If it feels like straw an hour after washing

Aloe and glycerin

pulls water in and keeps it there

Glycerin draws moisture into the strand and aloe holds it. Dry hair is not under watered, it is leaking, and these two are what stop it leaking.

If your hair feels weak and limp

Hydrolysed silk

say so if you screen out protein

It is a protein, it smooths the cuticle, and it is why hair feels denser to the touch afterwards. If you avoid protein this is the one to know about, and we would rather tell you here than have you find out.

And if you use both

The scalp half and the strand half are not the same job and they do not replace each other. Together you are treating where hair comes from and what happens to it afterwards, at the same time, which is the only version of this that covers both ends of the same strand.

Both, from £48 →

All eighteen, on the label

What people actually notice

Nobody measures in centimetres

They measure in what they can finally do with it. These are real reviews, unedited, including the one that tells you not to expect miracles.

★★★★★“Worked wonders. Used for 3 weeks before I got cornrows and was able to get cornrows for the first time without extensions.”Alex
★★★★★“After 2 months of using the, my hair can be braided. EVERYONE GET ONE RIGHT NOW!”Adam Mfelam

Nothing here is chosen to flatter us

In their own words

Real customers, unedited. Every review we have ever been given is on the site, one tap away.

See every result →

The Zeeluxe Promise

  1. Try it for 90 days. If it doesn't work for you, we send your money back. Opened bottle is fine, nothing to post back. See how it works
  2. A date, not a guess. Order today and it is posted this Saturday, with you in the UK by the Wednesday after.
  3. A real person answers. Zaneta reads every email: info@zeeluxe.co.uk.
  4. Every review is published. None removed. You can sort them lowest first on any product page. Read them
  5. Made by hand, in small batches.

Shop the Full System from £60

There is no version of this where you lose

Ninety days. Opened bottle. Keep it either way.

Use it properly. If nothing changes, email us within ninety days of it arriving and you get your money back. Opened, half used, no packaging, nothing to post back.

One thing worth doing on day one: take a photo of your hair. Same spot, same light. If we ever end up disagreeing about whether anything changed, that photo settles it in your favour in about ten seconds. Email info@zeeluxe.co.uk.

Start your ninety days from £31